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Most videos chase views. The winners are built for conversions. This guide gives you a repeatable plan—define a single goal, script the hook, storyboard proof, package for the platform, and instrument the CTA—plus paste-ready templates you can use on your next shoot.

Want pro results on a sane budget? Learn the smart places to invest—mic, light, lens, tripod—and the spots to save without hurting quality. Plus ready-to-buy kit lists.