What I Learn by Talking With Other Video Business Owners
I do not know what I do not know. In Married To Production EP1, I explain why talking with other video professionals and business owners has helped me improve how we work. It is also part of why I enjoy conversations with other people in production: I can hear how they approach problems I may not have recognized yet.
Ask about the work behind the result
A finished video shows one part of a production business. The questions behind it can be just as useful: How do you prepare? How do you communicate changes? What makes a handoff easier? What did you have to learn the difficult way?
Specific questions make a conversation easier to apply. "How do you do this?" becomes more useful when the other person knows which part of the process you are trying to understand.
Adapt an idea instead of copying a business
Another company's approach may depend on its team, clients or type of work. Hearing that an idea helped someone else is a reason to examine it, not proof that it will fit unchanged.
Choose a small part you can try, describe the problem it should solve and see whether it makes your own work clearer. If it does not help, keep the lesson without forcing the process into your business.
Share what you learn
When partners work together, a useful conversation should not disappear into one person's notes. Explain the idea, why it caught your attention and where it might apply. That gives both people a chance to challenge it and improve it.
Our episode is a candid discussion of learning over time. It does not claim we have finished building a perfect system. The point of speaking with other owners is to keep finding better questions and practical ideas, then do the work of deciding what belongs in our own process.
Talk through your next video
If you are planning a business video, start with what your audience needs to understand. Explore SwoleNerd Productions.
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